Close Library – Ben Franklin
Script Break It Down Customer Objection Overcome & Assure Close Similar Closes
Script Break It Down Customer Objection Overcome & Assure Close Similar Closes
Script Break It Down Customer Objection Overcome & Assure Close Similar Closes
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This statement aligns yourself with the customer and offers them a solution to making a decision that they can believe in by tying it to a third party they know they can trust.
It does not really matter what the customer says here. The goal is to keep getting them to come up with reasons to do this. Make sure you are writing these down.
Once again your goal is to keep the customer coming up with reasons to buy from you.
Once again just keep the customer saying anything that is a reason to purchase the vehicle. If they steer away from reasons to buy, steer them back.
You want to remind the customer of any hot button that they forgot to mention and tie it to a benefit.
This can only happen if you don't have an understanding of your customers wants and needs. Take a second and regroup to evaluate the customers wants and needs.
This is a critical part of the close. This statement takes the pressure off the customer and aligns you with them. You must fully understand your customer to pull this of because you must know that there will not be more negatives than positives.
The customer should not have more than one negative if you have properly validated, isolated and committed the customer.
This ties all of the positives listed to a direct benefit that the customer has stated it important to them.
If the customer chooses another option, see close: Must Haves Breakdown.
This adds comfort to the decision the customer is making and allows you to proceed forward with the sale.
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