Do you understand what it means to WOW your customers? Do you understand the importance of WOWing your customers? Do you really understand what is…
Do you understand what it means to WOW your customers? Do you understand the importance of WOWing your customers? Do you really understand what is in it for you to WOW your customers? Do you take actions with the purpose of WOWing your customers?
Last week I was giving my Live Virtual Training Class – Delivering a Vehicle to Today’s and one of the students began telling a story about a difficult customer that he just could not connect with and how difficult the process was because of this. Once he finished the story, he asked me what he could have done differently.
KILL THEM WITH KINDNESS!
Now I obviously don’t mean to kill them, but rather put an end to their negative attitude and energy with your positive attitude and kindness. It is the salesperson's job to transfer their positive energy and enthusiasm onto the customer. No matter how difficult the customer is being. The key to transferring this excitement onto the customer is to exceed the customer’s expectations by going above and beyond and doing what others don’t. By going above and beyond and doing what others don’t, you will earn a “WOW!” from your customer.
After this Virtual Training Class and conversation with this salesperson, I decided to dig deeper into this topic about “WOWing!” your customers. And like a good researcher my first stop was Google. I typed in “How to WOW your customers” and began reading the articles that popped up.
After reading through the first few articles, I realized they all had one very disturbing commonality. All of these articles’ number one way to “WOW!” a customer is:
DO WHAT YOU SAY YOU ARE GOING TO DO.
WHAT!?!? How is this possible? Are we really in a state of customer service were just following thru with the things we say we are going to do, actually WOWs a customer? This is deplorable in my opinion. Doing what you say you are going to do should be a given so this will not be making my list of ways to “WOW!” your customers. And on a side note, if you can’t follow thru on what you say you are going to do, then please stay in the sales industry, you are making the rest of us look good. 😉
Any and all of these actions must be done on and with purpose. Every once in a while, a salesperson will get lucky and “WOW!” by accident, however, a salesperson must always aim to WOW!” their customers. Any salesperson worth their weight in salt, will say they want to build a book of repeat and referral business, but these same salespeople choose not to put in the work to EARN this repeat and referral business. If you are serious about your career, if you are serious about not dealing with difficult customers, then start with aiming to “WOW!” every customer. Commit to the actions to “WOW!’ your customers, and watch your sales, commissions, and repeat and referral business increase!
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