Does that make sense?

Yesterday, I was chatting on a automotive sales message board and after I made a post regarding building value, another user posted, “Is ‘building value’…

It’s Your Dealership

It is your dealership, and the best of the best salespeople treat it as such. You never hear a top salesperson say, “that’s not my…

What is a “HOT BUTTON” and How Do You Press Them?

I am sure everyone has heard me talk about “HOT BUTTONS” however, what are these “HOT BUTTONS”, where do you find them, and most importantly,…

Do all you ever hear is “Price, Price, Price?”

That is all I ever hear in any dealership that I walk into. If you want to learn how to deal with “Price, Price, Price,”…

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