Here we are again, another new year. As an eternal optimist I am always looking forward and I don’t spend a lot of time looking…
Wow, 2021 has been an interesting year and it is almost over. For some you have had your best year ever financially, even though you sold fewer vehicles. And others really struggled in the trying times of the chip shortage. Some salespeople fell victims to the following excuses:
This may be hard to read for some people and that’s ok. If you are one of the people that this makes uncomfortable or angry than this is exactly what you should be reading. However much you believe these excuses are preventing you from selling vehicles, others are still selling and excelling in these same environments. These other salespeople are successful for one main reason, they accepted:
Top performers understand this fact, accept this fact, and use it to fuel their success. Every salesperson has a choice, allow external factors outside of their control (like the excuses above) to prevent them from selling cars and earning commissions or the can do what the Top 1% in sales do and choose to succeed in spite of these issues.
If there was one thing, I wish every salesperson would do in 2022 it would be for them to accept responsibility for their success and stop allowing external factors to dictate their success. Even those of you who are having success during these interesting times, must realize that times will again change. Chips will become available, inventory levels will return to “normal” or at least close to it, and then what happens to your success. Do you continue to earn the highest commissions of your life, or do you go back to earning minimum commission? Do you accept that supply and demand will no longer drive these huge mark-ups and determine new ways to build the value needed to get your customer to still pay the same mark-ups, or do you use the fact that supply is no longer driving pricing and use it as the excuse to justify the minimum commissions? Most salespeople are going to fall into one of these camps and unfortunately it is going to be the latter. However, those who accept that they are the only person responsible for their success will still find a way to continue their success.
After accepting responsibility for your success, finding the right person to help you, might be the most important thing you can do in 2022. As my commitment to your success in 2022 I am offering a personal 30-minute one-on-one coaching call for FREE. If you want to take advantage of this offer please use my online calendar to book your call.
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