Customer Turnover

Nobody can sell everyone. That is just a fact of life, and another fact is that half a deal is better than no deal. The…


The DELIVERY step is your chance to make a LASTING impression. This is when you prepare the customer to drive their new vehicle home. All…


This lesson about the Finance step will teach you what you need to do once the customer says “YES.” After your customer agrees to the…

Negotiating & Close

The Negotiation & Close step is the one step that it is ok to skip. Skipping this step only happens when the customer says “yes”…

Investment Proposal

This lesson will teach you about the Investment Proposal and how to present the customer with figures and terms required to purchase the vehicle. This…


This lesson will teach you how to complete the perfect DEMOSTRATION of your vehicle. Allow the vehicle to speak for itself and end up back…


This lesson you will teach you about the Presentation step, where you will show the customer the benefits they will enjoy by owning the vehicle…

Customer Profile

The Customer Profile step of the sale is the most critical step of the sale. This is where you learn all of the information to…

Current Vehicle Evaluation

The CURRENT VEHICLE EVALUATION step, sometimes referred to as the trade appraisal, is when you start to gather information regarding the customer’s current vehicle. However,…

The Greeting

“Customers may not decide to buy from you in the first two minutes, however they will decide not to.” This lesson will provide you with…

Being Prepared

This lesson will teach you one of life’s most important lessons, the power of BEING PREPARED. If you are prepared for anything, then nothing can…

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