Joe Caruso
Teaching sales professionals and leaders how to DO IT TODAY!
Could you answer...

Why Someone Should Buy Your Brand, Product, or Service
What's your why? Are you passionate about the key benefits? Are you skilled at presenting the ones that matter to each customer?

Why Someone Should Buy from Your Company, Parent Company, or Locaton
Why not the dealer down the street? Can you explain what sets your company apart?

Why Someone Should Buy from You
Did you know every salesperson gets asked this by every customer, whether they know it or not? Do you know how to raise a customer's certainty in YOU?

Why Someone Should Buy Right Now
The more urgency a salesperson creates, the more likely a customer will buy now. Do you know how to create urgency to close the deal today?

Why Someone Should NOT Buy from Your Competition
In a world where more and more products are more and more alike, your differentiation point is one of your most significant assets. Are you able to articulate what sets you apart?

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More from Joe...

Courses
Years of experience translated into extensive, robust courses on a wide variety of sales topics.

Sales Tools
Get the State-of-the-Art sales tools to help you elevate your sales game to the next level.

Coaching
Let Joe help you increase your sales production and achieve desired results.

Live Events
See Joe train on a variety of topics Live, either In-Person or Online.

Hire Joe
Hire Joe to analyze, consult, and work directly with you and your team in on a wide variety topic to achieve your desired results.
Joe is an Independent Certified Coach, teacher, trainer and speaker with Maxwell Leadership Certified Team.
27 Years In The Car Business
Training Winning Sales Teams
Do It Today was born out of 27 years of managing and training some of the most successful car sales teams and dealerships in Northern California — in other words, on the front lines. During that time, we have learned that the best training is experiential training that you actually carry out in practical exercises and something that you make real while you are learning.


99 Objections
But Closing Ain't One
Never lose a sale. Always know how to close!
Joe Caruso shares his best tips for closing the deal in his new book, 99 Objections. Learn ways to turn any objection into a sale, and become the star of your sales team.
Not just a textbook!
Joe’s unique writing style utilizes storytelling, comics, and interactive scripts to enhance the learning experience.
Purchase the companion workbook to take your learning to the next level!
- Realistic practice scripts
- Engaging stories
- Detailed explanations of why the closes work
- Available in print, e-book, and audio formats
- Bulk discounts available to dealerships
For Dealerships
DO IT TODAYâ„¢ engages learners through Gamification. Fun. Community.
Enroll your entire sales team in our highly-practical, gamified training platform with access to all of Joe’s courses, live trainings, and social components, as well as the expertise of Randy Brenckman.
DIT uses various new technologies to trick your brain into retaining more information. From interactive, self-paced lessons to social achievements and competitive gamification, this training platform is different from any other in the automotive industry.
