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  • To Buy or Not to Buy

    Posted by Joe Caruso on November 23, 2020 at 2:10 pm

    This topic is to discuss the Close – To Buy or Not to Buy. Please leave your comments below regarding this close.

    Customer: “I am just not sure about this Julie, the numbers are not where I wanted them to be, plus there is that scratch on the bumper.”

    Salesperson: “I apologize Steve, I am a bit confused here. Are you looking for reasons to buy this vehicle or are you looking for reasons not to? I only ask because if you are looking for reasons not to buy you will always find them, and that is true for anything you do. I am sure we can find plenty of reasons not to buy and we can both move on. However, you and I both know that is not why you came here, it not what is best for you, and it is not what’s best for your family. So, tell me Steve, what are some reasons to go ahead with this deal?”

    Customer: “Well the vehicle fits my family size better than my current vehicle.”

    Salesperson: “Any other reasons?”

    Customer: “My wife really likes all of the safety features.”

    Salesperson: “Anything else?”

    Customer: “That’s all I can think of.”

    Salesperson: “Don’t forget about the entertainment system for your kids. I am sure they are going to love that.”

    Customer: “Oh yeah, for sure they will.”

    Salesperson: “I would have to say that those are some valuable reasons to go ahead with the purchase and allow you and your family to start reaping the benefits of all your hard work, you deserve this, wouldn’t you agree?”

    Customer: “Yes, I would.”

    Salesperson: “Excellent Steve, you guys are going to love your new ______. Let’s get your paperwork going so we can get you out of here.”

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    Joe Caruso replied 3 years ago 1 Member · 0 Replies
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