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Down Payment Investment
This topic is to discuss the Close – Down Payment Investment. Please leave your comments below regarding this close.
Customer: “Wow, Julie this is a lot of money to put down on a car.”
Salesperson: “I know that it seems like a lot of money to put down, but this is not just a down payment, this is an investment in the product. That money will remain invested allowing you to be in an equity position the next time you want to trade up, giving you a better negotiating position. All while giving you lower monthly payments. Does that make sense?”
Customer: “Yeah that makes sense.”
Salesperson: “Perfect Steve, then I will go ahead and get the paperwork started at the proposed figures.”
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