The Highway to the Sale is the shortest path between greeting a customer and selling them a vehicle.
This process will teach you the “WHY” and “HOW” behind the “WHAT” and “WHEN”. It will ensure consistent results when used with 100% of your customers 100% of the time. The Highway to the Sale is your road map to ensure you get to your destination, a car sale, most often.
During this course your will learn:
How to Be Prepared for your next customer and every customer after that
The Perfect Greeting plus how to address those early customer defensive reactions
The Power of the Information in the customers Current Vehicle
How to build a Customer Profile, determine their HOT BUTTONS, and select the RIGHT vehicle
How to perform a Customer Focused VALUE-BASED PRESENTATION & DEMONSTRATION
How to present an INVESTMENT PROPOSAL a customer can say “yes” to
How to NEGOTITATE & CLOSE
What happens after the customer says “yes”
How to leave that LASTING IMPRESSION
What to do when you CAN’T get the customer to the next step
Whether you are brand new to this business or you are a veteran with over 20 year’s experience, this course will show you a way to SELL MORE CARS!
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