Highway to the Sale – The Basics

The Highway to the Sale is the shortest path between greeting a customer and selling them a vehicle.

This process will teach you the “WHY” and “HOW” behind the “WHAT” and “WHEN”. It will ensure consistent results when used with 100% of your customers 100% of the time. The Highway to the Sale is your road map to ensure you get to your destination, a car sale, most often.

During this course your will learn:

  • How to Be Prepared for your next customer and every customer after that
  • The Perfect Greeting plus how to address those early customer defensive reactions
  • The Power of the Information in the customers Current Vehicle
  • How to build a Customer Profile, determine their HOT BUTTONS, and select the RIGHT vehicle
  • How to perform a Customer Focused VALUE-BASED PRESENTATION & DEMONSTRATION
  • How to present an INVESTMENT PROPOSAL a customer can say “yes” to
  • What happens after the customer says “yes”
  • How to leave that LASTING IMPRESSION
  • What to do when you CAN’T get the customer to the next step

Whether you are brand new to this business or you are a veteran with over 20 year’s experience, this course will show you a way to SELL MORE CARS!

Course Content

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Course Includes

  • 12 Lessons
  • 16 Topics
  • 16 Quizzes
  • Course Certificate

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