Do You Aim to WOW Your Customers?
Do you understand what it means to WOW your customers? Do you understand the importance of WOWing your customers? Do you really understand what is…
Author: Joe Caruso
Joe may not have been born to sell cars, however when other kids were talking about being a firefighter or an astronaut, all he talked about was being a car salesperson. His commitment was so strong that he managed to sell his first car when he was nine years old. Fast forward to the age of seventeen and his full time career as an automotive sales professional began. Over the next 30 years he went on to hold every position in a sales department, including spending the last twelve as a General Manager, building some of the most successful teams in the area. In 2017, he left the retail side of the industry and founded DO IT TODAY Learning Network in an effort to share his knowledge with the entire automotive sales world. Contact Joe at: joe@ditln.com or 925-570-5711
Transactional Focused or Relationship Driven
Recently a friend of mine posted the following question on LinkedIn as a poll: Is #autosales a transaction focused business or a relationship business? Is…
Create Your Own Inspiration
Have you ever had writer’s block? If you haven’t, congratulations, however I am sure most of you have. I have been suffering from writer’s block…
Time to Look in the Mirror
Here we are again, another first half of a year gone. 2022 is officially halfway over, and now is the perfect time to look in…
Are You Watching Game Film?
EVERY pro athlete watches game film. They study their competition. They watch and analyze their past performances. They spend as much time doing this, if…
The Greatest Salesperson I Know
Over the course of my 27-year career in the retail automotive sales industry, I worked with many great salespeople. Some are even better than me,…
Is Negotiating a Required Skill Set for a Salesperson?
Recently I was moving my books out of my garage. I needed to make room for my Jeep’s top and doors. I brought all the…
Are You Trainable?
“Do you know why they could not put Humpty Dumpty back together again?” “Because he fell from such a high place.” Are you trainable? Are…
How to Handle the Number One Internet Lead Objection
Everywhere you turn, people are talking about the digital retail experience. People are debating about the experience the customer wants. Some people are in the…
How is Your Customer Service, Right Now?
In today’s climate, vehicles are bringing higher prices than at any other time in history. In the majority of cases, this is not because dealers…
Offer Information Overload
Are you more comfortable making a decision when you have all the facts and information? Or do you prefer to have just a tiny amount…
Do You Ask for the Sale?
Most salespeople would answer this question with an astounding “YES!” However, upon further examination, they only ask for it when they think the customer will…
